To write effectively for the web one must become a word warrior and write with precision. Cut away the preamble and present the facts up front, much like a newspaper article with its “inverted pyramid” style. Slice up the information into smaller bits using lists.
Each point being made should be done one paragraph at a time. If elaboration is needed, keep it concise and on target. Strategically emphasize key points and use easy to read fonts for ease of scanability.